It is very common for workers to hide or cover up the original conditions of their work from people. Workers at Tesco and Asda do the same thing just because they are scared of getting fired. After investigating the factories that produce low cost goods for supermarkets, it was discovered that the workers are treated with inequity and not provided with good working rumeneration.

Through investigation, it was discovered that the reduction in prices of clothes by Tesco, for 700 clothes affected the workers even. This is because when the giants of the market, like Tesco and Asda, reduce prices, the burden comes on to the suppliers, who then put immense pressure on their workers, and treat them badly. These major giants have huge buying power, as per the representative of Clean Clothes Campaign in UK, Sam Maher states, that they can really help in improving the working condition of the labours. All falls upon the workers who merely want to survive, and have to deal with the pressure.

India, Sri Lanka, Thailand, and Bangladesh were amongst the countries where the investigation was conducted in about 30 major factories for supplying big giants of the market such as Carrefore, Asda, Lidl, Tesco, and Aldi. After interviewing 440 workers, it was concluded that most of them were not being treated well. They informed that working overtime was something they had to endure regularly, which was not even compensated. Mostly the factories did not allow the workers to take any holidays, or leave, otherwise they would be fired.

When the investigation was completed, it was revealed to the public, which impacted the sales negatively of these major market leaders. However, Asda and Tesco were moved by this, and they acted to reverse their misconduct. Tesco began manufacturing it is own ethical clothing line where as Asda only sells t-shirts, which are of fair-trade.

Izzy Lane, which is owned by Isobel Davies, was employed by Tesco to make ethical clothing line made out of wool. The clothes at Izzy Lane are made out of sheep and include coats, jackets, skirts, and other items. This was a big revolution in the supermarket world, since Izzy Lane is an expensive brand. Only one skirt required a flock of sheep wool to utilise. Tesco started an ethically responsible clothing line, but increased its price because their costs also went up. Since their introduction, the sales of ethical clothing line have risen high due to increase in demand. This was confirmed through a study conducted by a Data Analysis Group, named Mintel.

Research conducted by the Data Analysis group, Mintel, suggests that the sales of ethical clothing are on the rise. Figures confirm that the sales have quadrupled in the previous five years.

To help underprivileged people of under developing countries, Emma Watson, the star of the Harry Potter series, is starting an ethical clothing line, together with People Tree.

Among stores that produce ethical clothes, Emma Watson, famous for her part in the Harry Potter series, has come up with a clothing collection in collaboration with the People Tree. The People Tree line will open in 2010, and will present 26 varieties of styles for women, and 15 styles for men. The garments are made by people from Bangladesh, India, and Nepal, and will help generate income for the underprivelaged living there.

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